Top 5 Indonesian Apps Leading the Way in Multi-Layer Verification

In today's digital landscape, ensuring secure user authentication while maintaining a seamless user experience is a critical challenge for app developers. A recent study conducted by Brick, titled "Deep Verification Practices Among Indonesia's App Elites," has shed light on the innovative multi-layer verification practices employed by Indonesia's top-performing apps. This study provides valuable insights into how these apps have successfully balanced security and user convenience, setting a benchmark for app authentication worldwide. To thoroughly evaluate the multi-layer verification practices of these apps, Brick developed a comprehensive scoring system that takes into account various factors contributing to both security and user experience.

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Scoring System

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The scoring system employed in the study considered several key aspects of an app's authentication process, assigning points based on performance in each area. The higher the score, the better the app's performance in that specific criterion. The scoring criteria used in the study are as follows :

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This scoring system allowed for a thorough analysis of each app's authentication process, taking into account the number of authentication layers, distribution of layer types, manual fields required, time taken to complete the process, waiting time for verification results, and negative user feedback on the Play Store. By assessing these factors, the study could provide a comprehensive evaluation of the multi-layer verification practices employed by Indonesia's top apps.

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Score Result

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After evaluating the top 5 Indonesian apps based on the scoring criteria, the study revealed their impressive performance in multi-layer verification practices. The following table showcases the scores obtained by each app based on the comprehensive scoring system :

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The table provides a clear comparison of the apps' scores across different criteria, highlighting their strengths and weaknesses in terms of security and user experience. Grab and ShopeePay emerged as the top performers, each scoring 32 out of 36 points (89%), followed closely by Lazada, MyTelkomsel, and KitaLulus, each scoring 30 out of 36 points (83%).To gain a deeper understanding of how these apps achieved their high scores, let's take a closer look at each app's multi-layer verification practices.

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Grab

Grab, a leading ride-hailing and delivery app in Southeast Asia, impressed with its robust 5-layer authentication process. The app incorporates phone number and OTP SMS/WhatsApp verification, email verification, PIN verification, Google/Facebook verification, and biometric authentication. This multi-layered approach ensures a high level of security while maintaining a smooth user experience, with users completing the authentication process in just 1 minute and 57 seconds. Grab's distribution of authentication layer types across 3 phases further enhances security. The app requires users to fill out only 3 fields manually, streamlining the process. With a waiting time of just 5 seconds for verification results and only 12 negative comments on the Play Store related to authentication, Grab sets a high standard for secure and user-friendly authentication.

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Shopeepay

ShopeePay, the digital wallet and payment platform of e-commerce giant Shopee, also impressed with its 4-layer authentication process. The app utilizes phone number and OTP SMS verification, KTP verification, face verification, and a 6-digit PIN. This combination of authentication methods provides a strong security foundation while keeping the user experience seamless. Users can complete the authentication process in just 1 minute and 33 seconds, with only 2 manual fields to fill out. ShopeePay's distribution of authentication layer types across 3 phases adds an extra layer of security. With a waiting time of only 3 seconds for verification results and just 22 negative comments on the Play Store related to authentication, ShopeePay demonstrates its commitment to balancing security and user convenience.

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Lazada

Lazada, a leading e-commerce platform in Southeast Asia, employs a comprehensive 6-layer authentication process. The app incorporates phone number and OTP SMS/WhatsApp verification, password, email verification, KTP verification, face verification, and biometric authentication. This extensive multi-layer approach ensures a high level of security. Despite the numerous layers, Lazada's authentication process remains user-friendly, with users completing the process in 3 minutes and 4 seconds. The app requires users to fill out 4 fields manually, striking a balance between security and convenience. Lazada's distribution of authentication layer types across 3 phases further enhances security. With a waiting time of 12 seconds for verification results and only 29 negative comments on the Play Store related to authentication, Lazada showcases its ability to provide a secure authentication process without compromising user experience.

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MyTelkomsel

MyTelkomsel, the self-care app for Telkomsel subscribers, employs a unique 2-layer authentication process. The app utilizes magic links sent via SMS and email, streamlining the user experience. Users can complete the authentication process in just 1 minute and 26 seconds, with only 2 manual fields to fill out. MyTelkomsel's distribution of authentication layer types across 3 phases ensures a comprehensive security approach. With a waiting time of only 5 seconds for verification results and just 10 negative comments on the Play Store related to authentication, MyTelkomsel demonstrates how a simplified yet secure authentication process can enhance user satisfaction.

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KitaLulus

KitaLulus, an online learning platform in Indonesia, employs a simple yet effective 1-layer authentication process using social login through Google. This user-friendly approach allows users to complete the authentication process in a mere 16 seconds, with no manual fields to fill out. KitaLulus's distribution of authentication layer types across 2 phases provides an adequate level of security. With a waiting time of 10 seconds for verification results and only 2 negative comments on the Play Store related to authentication, KitaLulus showcases how a streamlined authentication process can positively impact user experience while maintaining necessary security measures.

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Conclusion

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The "Deep Verification Practices Among Indonesia's App Elites" study conducted by Brick has provided valuable insights into the multi-layer verification practices employed by Indonesia's top-performing apps. Grab, ShopeePay, Lazada, MyTelkomsel, and KitaLulus have demonstrated that by implementing a combination of authentication layers, minimizing manual input, reducing verification waiting times, and considering user feedback, apps can achieve a perfect balance between security and user experience.

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These apps serve as a benchmark for app developers worldwide, showcasing best practices in app authentication. By incorporating these insights into their own authentication processes, developers can create apps that prioritize both user security and satisfaction, ultimately leading to increased user engagement and trust.

To access the full study and learn more about the innovative multi-layer verification practices employed by Indonesia's top apps, read the content here, and click here to download the complete report.

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Key Takeaways

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• Indonesia's top 5 apps, Grab, ShopeePay, Lazada, MyTelkomsel, and KitaLulus, have mastered the art of balancing user experience and security through innovative multi-layer verification practices.
• The study evaluated apps using a comprehensive scoring system that considered factors such as the number of authentication layers, distribution of layer types, manual fields required, time taken to complete the process, waiting time for verification results, and negative user feedback.
• Grab and ShopeePay emerged as the top performers, each scoring 89%, followed closely by Lazada, MyTelkomsel, and KitaLulus, each scoring 83%.
• These apps employ a combination of authentication methods, such as OTP SMS, email verification, biometric authentication, and social media logins, to ensure a high level of security while maintaining a smooth user experience.
• App developers worldwide can learn from these best practices and incorporate them into their own authentication processes to create apps that prioritize both user security and satisfaction.