Customer Service Development with Data Aggregation Service
Customer Service Development with Data Aggregation Service
The success of a business or service provider depends on the quality of the products and services offered as well as the speed of the services provided to users and the wider community. In achieving this goal, innovation and optimal service development are needed. One of which is by utilizing data aggregation services.
What is Data Aggregation
Data aggregation is a process of collecting data from various sources, which are then summarized and compiled in an integrated and structured form or system. The data needed depends on the type of service such as loan data, financial status, bank accounts, credit cards, and family dependents which can then be accessed by customers safely and securely.
In its implementation, a third party is needed to provide Application Programming Interfaces (APIs) that can connect customers and service providers by utilizing access permits so that the privacy and security of customer data are guaranteed. APIs are needed to manage all data with integrity, especially in managing financial services.
More specifically, the data aggregation process is carried out in three stages;
- Data Extraction
The data extraction process is carried out by collecting and filtering user data according to company needs - Data Transformation
The data transformation process is carried out to input and change the data according to the company's data aggregation service format. - Visualization
A visual representation of data that can be accessed by the customer
Benefits in Business
Managing a company is not an easy thing. It requires structured data processing to avoid customer dissatisfaction. By using a data aggregation service, a company can control all the data needed so that the services provided are maximized. With data aggregation, it can help increase business in the following ways;
- Improve relationship with users
- Accessibility to services becomes faster and more transparent
- Data and information security are maintained
- Able to demonstrate future prospects
- Able to target new clients precisely, easily, and more accurately
- Reducing paper usage can save costs and time when filling out client data, which was originally done manually using forms.
The better the services provided, the more satisfied customers are. Thereby increasing user loyalty to the company and can attract new customers to entrust their needs to your company.
Benefits of Data Aggregation Services for Customers
Customer Service is a two-way system where the benefits will be felt by two parties, namely the company and the customer. When the services provided are considered satisfactory, the company will benefit in the form of loyalty and recommendations, but if the services provided are considered disappointing, the company may lose clients. By utilizing this aggregation system, users can experience several benefits, including;
Files and information security Minimizes the possibility of losing files because they are already stored on a platform that can be accessed easily. Obtain service quickly and accurately as needed Saves time
Permits and Security
Before the company collects and processes personal information, it is necessary to have approval and consent from the customer so that there is no misuse of information. In addition, keep in mind that there are related legal protections where companies are required to use safe and trusted third-party platforms to avoid getting involved in lawsuits.
With so much information about the data aggregation service, keep in mind that the times are growing rapidly. In other words, the data integration system will later become the standard in carrying out customer services. ***
